About the client
Eki Kéré is a fashion label based in Lagos, rooted in the celebration of African traditions, the preservation of cultural heritage, and a deep commitment to sustainability. The label believes in honoring the craftsmanship of generations past while embracing innovation and creativity to shape the future of fashion. Through their designs, Eki Kéré seek to weave stories of heritage and artistry, crafting garments that not only adorn the body but also nourish the soul. Their dedication to reducing fashion waste and minimizing our carbon footprint drives us to explore unconventional materials and production methods, ensuring that every piece we create reflects our values of authenticity, integrity, and environmental stewardship. At Éki Kéré, we don't just make clothes—we craft experiences, inspire change, and champion a more conscious and compassionate approach to fashion.

Business case
After 3 years of operations the Eki Kéré attracted a lot of attention but was struggling with a branding aesthetic that could help stand out visually. We helped the team narrow their target segment and create a professional graphic universe with collaterals that could help resonate with industry’s professionals and the target customer segment.

Our proposal
Conduct market research to understand target segment,
Build a strong graphic universe (logo, colour palette, graphics & visual collaterals),
Create ecommerce images,
Build a professional website to help grow sales and engage with a global audience

Eki Kéré rebranding was made possible thanks to a support of Lagos x Paris