Cultural renaissance and economic transformation 1/2
As the world younguest’s continent economy is emerging, a powerful narrative is unfolding with stories such as Eki,s. While conventional wisdom often casts doubt on creative pursuits, viewing them as risky career paths, a new generation of visionaries is rewriting the rules of success.
How to approach your rebranding or revamp your brand ?
Imagine pouring your heart and soul into building a brand, only to find it stuck in a rut. This is a reality many brands face when they hit a growth plateau. It can feel disheartening, especially when the market is buzzing with new ideas and fresh faces. But don’t lose hope ! This is the perfect moment for a brand to take a step back, reflect, and reinvent itself.
Raffia Reimagined – How five brands are redefining fashion with Heritage and Innovation
In the world of fashion, few materials carry the weight of history and culture quite like raffia : the humble yet extraordinary fiber from the raffia palm, has been woven into the cultural fabric of African heritage—adorning ceremonial attire from Benin to Cameroon, and masquerade costumes from Burkina Faso or Nigeria.
Why and How to incorporate Adinkra symbols into your branding : a guide for creative entrepreneurs
In today’s competitive market, branding is more than just a logo or a catchy tagline—it’s about telling a story, connecting with your audience, and standing out in a meaningful way. One powerful way to achieve this is by incorporating Adinkra symbols into your branding.
Shein's greenwashing and Africa's Creative Future : the Fast Fashion dilemma
Simply throwing money at the problem, as Shein is attempting to do, doesn't address the root causes. I mean we have seen this kind of “aid to development” distracts from the fact that those who give from the front door to aid Africa’s development are actually taking more from the back door.
Benin in full metarmorphosis
This Beninese cultural renaissance is a model that many countries could draw inspiration from, demonstrating that with ambition and creativity, it's possible to transform a rich heritage into a powerful lever for the future.
Immersion into the Soul of Contemporary Benin
From the moment I arrived at the airport, my stay in Cotonou started on a discordant note. My luggage, misplaced somewhere between Geneva and Cotonou, was nowhere to be found. A mishap that I hoped wouldn't set the tone for the rest of this short four-day trip.
How to face Shein in Africa
While African countries, individually, regionally, or on a pan-African scale, are still struggling to adjust their policies and recalibrate their strategies to effectively protect their domestic market, it is crucial to act quickly at the business level. Pending a coordinated and effective response from governments, it is imperative to propose concrete strategies to strengthen the resilience of local brands and reposition them distinctively in the market.
The dawn of a new era for Africa’s creative economy 2/2
Our mission extends beyond individual success stories. We're building an ecosystem that nurtures talent, fosters innovation, and creates lasting economic impact. By doing so, we're not only empowering creatives but also reshaping the narrative of an entire continent.
The dawn of a new era for Africa’s creative economy 1/2
Collaborating with nearly 150 brands and creatives over different categories has not only allowed us to contribute to generate revenues for the creatives but also the learn to become who we are today. Yes this journey has transformed us and though us invaluable lessons that we have incorporate to the foundation of the organization we want to build for the future.