About the client
Initiated by Demeatria Boccella, the vision of this project is to create a bridge between the current african creative space and the city of Pittsburg. For more than two decades with Fashion Africana, Demeatria have been sharing with her community her love for African creativity from an American perspective, a diaspora perpective and a continental perspective.

Business case
During Covid-19, it was difficult to maintain physical events, we thus embarked on a virtual format : A MULTI-DAY VIRTUAL, GLOBAL CELEBRATION OF AFRICAN STYLE, BEAUTY, DESIGN & CULTURE

Our proposal
Curate designers for different countries and edition (Ghana, Rwanda),
Build the the production team,
Hire creatives and production agencies for local production in respective countries,
Coordinate production of content to promote brands, their vision, their work and their products