about the programme
Initiated, funded and run by creationafricanigeria.org, Lagos x Paris strengthens Nigerian fashion and design brands through an accelerator training and mentoring programme, carefully tailored to the brand's needs.
Lagos x Paris also offers free masterclasses led by renowned international experts and supports events organized in partnership with local brands and organizations. These initiatives aim to create platforms for knowledge exchange and to showcase Nigerian creativity in the fashion & design sectors.
By connecting experts, brands and industry stakeholders between Nigeria, France and beyond, the programme aims to build bridges between the Fashion & Design ecosystems across the globe.
Discover the programme & the brands
1.1 session with a brand
Masterclass sessions
Events & presentations
About the client
The Lagos x Paris accelerator is a project initiated, funded and run by the French Institute of Nigeria with the aim to support and strengthen the competitiveness of Nigerian brands on the global scene and facilitate commercial relations with France.
Our intervention
We were approached by LAGO54 founder Emmanuelle Courrèges. With whom we collaborated to build strategic aspects of the project with a pan-African and nigerian network of experts in the cultural and creative industries.
We are involved in this programme as jury, mentor and consultant. On the educational aspects, we focused our expertise on branding and selective distribution.
Business case
The Lagos x Paris program wanted to build an incubator/accelerator programme that could help Nigerian brands leap into their next phase and grow business opportunities with France. It was then essential to rely on experts with experience, network and track records.
Our proposal
Proposal of jury members
Selection of finalists,
Audit of the laureates on the structural aspects of their brand and their marketing operations,
The design and administration of an educational programme covering the following subjects:
Brand strategy + Brand universe (graphic and iconographic),
Market research, strategic positioning + Analytical accounting (Price structure, mark-ups)
Operations management
Business development strategies + International distribution and logistics
Delivrables
Audit reports
1:1 trainings, Masterclass, events
Mentoring for brands to build delivrables (Brandbook, Actions plans & Pitch deck )
Training reports & Network facilitation