How to approach your rebranding or revamp your brand ?
Imagine pouring your heart and soul into building a brand, only to find it stuck in a rut. This is a reality many brands face when they hit a growth plateau. It can feel disheartening, especially when the market is buzzing with new ideas and fresh faces. But don’t lose hope ! This is the perfect moment for a brand to take a step back, reflect, and reinvent itself.
Why and How to incorporate Adinkra symbols into your branding : a guide for creative entrepreneurs
In today’s competitive market, branding is more than just a logo or a catchy tagline—it’s about telling a story, connecting with your audience, and standing out in a meaningful way. One powerful way to achieve this is by incorporating Adinkra symbols into your branding.
Tradition and innovation: how to innovate and transform the potential of crafts ? part 2
The objective, to catalyze a creative synergy within the Foumbanese community: to bring together the different actors of crafts - established artisans, students and apprentices - from various specialties such as foundry, pottery, sculpture and manual engraving. By bringing them together in a space dedicated to innovation over a concentrated period, the program seeks to stimulate collaboration...