Raffia Reimagined – How five brands are redefining fashion with Heritage and Innovation
In the world of fashion, few materials carry the weight of history and culture quite like raffia : the humble yet extraordinary fiber from the raffia palm, has been woven into the cultural fabric of African heritage—adorning ceremonial attire from Benin to Cameroon, and masquerade costumes from Burkina Faso or Nigeria.
How to face Shein in Africa
While African countries, individually, regionally, or on a pan-African scale, are still struggling to adjust their policies and recalibrate their strategies to effectively protect their domestic market, it is crucial to act quickly at the business level. Pending a coordinated and effective response from governments, it is imperative to propose concrete strategies to strengthen the resilience of local brands and reposition them distinctively in the market.
Tradition and innovation: how to innovate and transform the potential of crafts ? part 2
The objective, to catalyze a creative synergy within the Foumbanese community: to bring together the different actors of crafts - established artisans, students and apprentices - from various specialties such as foundry, pottery, sculpture and manual engraving. By bringing them together in a space dedicated to innovation over a concentrated period, the program seeks to stimulate collaboration...
Tradition and innovation: how to innovate and transform the potential of crafts ? part 1
In this digital-focused perspective, crafts are often overlooked. They are not integrated into this vision of development and do not benefit from specific programs, adequate funding or in-depth training.