Cultural renaissance and economic transformation 1/2
As the world younguest’s continent economy is emerging, a powerful narrative is unfolding with stories such as Eki,s. While conventional wisdom often casts doubt on creative pursuits, viewing them as risky career paths, a new generation of visionaries is rewriting the rules of success.
The dawn of a new era for Africa’s creative economy 2/2
Our mission extends beyond individual success stories. We're building an ecosystem that nurtures talent, fosters innovation, and creates lasting economic impact. By doing so, we're not only empowering creatives but also reshaping the narrative of an entire continent.
The dawn of a new era for Africa’s creative economy 1/2
Collaborating with nearly 150 brands and creatives over different categories has not only allowed us to contribute to generate revenues for the creatives but also the learn to become who we are today. Yes this journey has transformed us and though us invaluable lessons that we have incorporate to the foundation of the organization we want to build for the future.
What are the main challenges that African designers face in positioning themselves in global luxury craftsmanship?
African luxury artisans must overcome many challenges of financing, infrastructure, branding and recognition to establish themselves in the highly competitive international luxury market.
And despite these challenges, African craftsmanship has enormous potential to position itself in the global luxury market.
Origin Story of our Branding & Business Innovation agency
It all begins with an idea.
In 2014, with a wealth of experience in luxury retail management for top European heritage brands, as a founder I brought a unique blend of expertise and passion to the creation of our firm. This background in the high-stakes world of luxury retail provided me a deep understanding of the intricacies of brand positioning, customer experience, and market dynamics, setting the stage for an ambitious venture for African brands : MOONLOOK