The Dakar Biennale 2024: A new era for Design and Contemporary Crafts in Africa
For the first time, the official program includes a section dedicated to design. Under the curatorship of Ousmane Mbaye, a self-taught Senegalese designer, the biennale enriches its exhibition offerings with new creative sectors that highlight the interconnection between contemporary art, design, fashion, and the diversity of crafts in Africa.
Retail in Africa (2/2): strategies for local brands facing international giants
Faced with major challenges, African producers and artisans must get into step and adapt to a dynamic that has become internationalized and is coming close to home with the transformation of the distribution sector. Here are some ideas:
Retail in Africa (1/2): challenges and opportunities for local brands facing international giants
Alara Lagos
Tradition and innovation: how to innovate and transform the potential of crafts ? part 2
The objective, to catalyze a creative synergy within the Foumbanese community: to bring together the different actors of crafts - established artisans, students and apprentices - from various specialties such as foundry, pottery, sculpture and manual engraving. By bringing them together in a space dedicated to innovation over a concentrated period, the program seeks to stimulate collaboration...
Tradition and innovation: how to innovate and transform the potential of crafts ? part 1
In this digital-focused perspective, crafts are often overlooked. They are not integrated into this vision of development and do not benefit from specific programs, adequate funding or in-depth training.
What are the main challenges that African designers face in positioning themselves in global luxury craftsmanship?
African luxury artisans must overcome many challenges of financing, infrastructure, branding and recognition to establish themselves in the highly competitive international luxury market.
And despite these challenges, African craftsmanship has enormous potential to position itself in the global luxury market.
Origin Story of our Branding & Business Innovation agency
It all begins with an idea.
In 2014, with a wealth of experience in luxury retail management for top European heritage brands, as a founder I brought a unique blend of expertise and passion to the creation of our firm. This background in the high-stakes world of luxury retail provided me a deep understanding of the intricacies of brand positioning, customer experience, and market dynamics, setting the stage for an ambitious venture for African brands : MOONLOOK