Shein's greenwashing and Africa's Creative Future : the Fast Fashion dilemma
Simply throwing money at the problem, as Shein is attempting to do, doesn't address the root causes. I mean we have seen this kind of “aid to development” distracts from the fact that those who give from the front door to aid Africa’s development are actually taking more from the back door.
The dawn of a new era for Africa’s creative economy 2/2
Our mission extends beyond individual success stories. We're building an ecosystem that nurtures talent, fosters innovation, and creates lasting economic impact. By doing so, we're not only empowering creatives but also reshaping the narrative of an entire continent.
The dawn of a new era for Africa’s creative economy 1/2
Collaborating with nearly 150 brands and creatives over different categories has not only allowed us to contribute to generate revenues for the creatives but also the learn to become who we are today. Yes this journey has transformed us and though us invaluable lessons that we have incorporate to the foundation of the organization we want to build for the future.
Tradition and innovation: how to innovate and transform the potential of crafts ? part 2
The objective, to catalyze a creative synergy within the Foumbanese community: to bring together the different actors of crafts - established artisans, students and apprentices - from various specialties such as foundry, pottery, sculpture and manual engraving. By bringing them together in a space dedicated to innovation over a concentrated period, the program seeks to stimulate collaboration...
Tradition and innovation: how to innovate and transform the potential of crafts ? part 1
In this digital-focused perspective, crafts are often overlooked. They are not integrated into this vision of development and do not benefit from specific programs, adequate funding or in-depth training.